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Society Brands raises $204 million to start e-commerce company

JACKSON TWP. – A familiar family name has launched a Stark County business that will focus on combining e-commerce retailers within a single company.

Brothers Michael and Justin Sirpilla have raised $204 million to launch Society Brands in the Canton area. Most of the funding is coming from i80 Group, an investment firm that provides capital for breakthrough technology companies.

The brothers are grandsons of John B. Sirpilla, who with his brother Art turned a gas station that rented campers into a recreational vehicle supercenter in Green. The business was sold and is now part of Camping World, which has 180 locations in 46 states.

“We wouldn’t be here if not for the foundation our grandfather built,” Michael Sirpilla said. “Our family has been creating jobs here for many years and it started with our grandfather.”