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L’Oréal sustainable packaging 2030 goals require circular beauty focus and partnerships says exec

In June 2020, international beauty titan L’Oréal unveiled its global 2030 sustainability plan ‘L’Oréal for the Future’​ – an extensive dossier of pledges covering plastic use, carbon emissions and ingredient sourcing. Among a plethora of goals, L’Oréal said that by 2030 it would ensure all plastic packaging was recycled or bio-based; all company sites and centers were carbon neutral; and 95% of its ingredients were bio-based, derived from abundant minerals or circular.

Brice André, global director of sustainable packaging at L’Oréal, said the program housed “bold objectives”for the company, particularly on the packaging side.

By 2030, L’Oréal wanted to reduce the overall amount of packaging in its global portfolio by 20% compared to a 2019 baseline; work towards using “better plastics”​ – only recycled or bio-based; and ensure all plastics were “refillable, reusable or compostable”.

Total beauty packaging circularity – upstream and downstream

Speaking to CosmeticsDesign-Europe, André said these 2030 goals required an important “transformation” ​in packaging towards total circularity – both upstream and downstream.

“Beauty packaging will really be about high circularity, with two loops. The upstream circularity, which is about reuse and refill, so packaging doesn’t become waste too early, then downstream circularity where packaging becomes a resource through recycling and composability,”he said.

And upstream circularity was a “very important”​ focus for L’Oréal currently, he said, offering an exciting space set to expand in the coming years as more of its brands across mass and luxury rolled out refill or reuse jars and packaging.