Facebook is testing yet a new feature to help businesses gain more exposure from the engagement they create. Thanks to ‘Ranked Comments‘ on Facebook business pages, being the first or the last to comment on a post is no longer the factor that will determine how much exposure you get. With this new ranking system, Facebook is hoping to reward those who share meaningful and engaging comments, gaining likes and generating further comments.
What does this mean for your business on Facebook?
We’ve always said that to be successful on Facebook, one must create engagement. Clicking ‘Like’ or writing short comments such as “So true”, “Great post” or “I agree” will sure get your name on the board, but it rarely compels others to respond. The new ‘Ranked Comments’ feature is a new incentive to put more meaning into your comments and find ways to inspire action. For example, by asking questions, sharing your unique perspective or making people laugh, you can generate a response and get pushed up the rank, creating more exposure for your profile or page.
Organic is best… and it’s free!
What attracts so many businesses to social media marketing is that it’s FREE! Yet, there are many paid advertising options on social networks, for example Facebook Ads or Promoted Posts. Ranked Comments on Facebook can be compared to using search engine optimisation to improve your organic ranking on Google instead of paying for ads through Google Adwords – you get rewarded for the quality, relevance and popularity of your content, not for the money you’re willing to spend.
Quick tips to get more out of Ranked Comments om Facebook:
- Put more thought into your comments
- Ask questions, and provide opportunities for others to respond
- Be funny, witty or useful – trigger emotions!
- Share your own perspective or experiences, get a little personal
- Comment on other people’s comments, not just original posts
- Like other people’s comments, you’ll inspire them to return the favour
How will this affect how you use comments on Facebook?