If you have a business, you need Facebook. There, I’ve said it.
Can it be addictive? Yes.
Can it be a time waster? Definitely.
Can it bring you business? Absolutely!
But you need a Facebook strategy.
While you need a certain level of activity and fresh content on your Facebook page, getting results on Facebook doesn’t require spending hours on it. With a focused 10-minute session twice a day, you can achieve great exposure, engagement, new traffic and lead generation.
What should you do in those precious 10 minutes on Facebook?
1. Post something new.
Ask a question, update your status, share a link, a photo, a YouTube video or a quote. Make it engaging! When you share content that is valuable, inspiring, interesting, funny or thought-provoking, you can generate more activity and more exposure for your page from your fans liking, sharing and commenting on your content. The activity keeps going, even after you’ve left.
2. Schedule something for later.
Add another question, status update, photo or video, and schedule it for later using the Facebook scheduling tool (clock icon under your status). Set the date and time for a little later in the day, to show some activity even when you’re busy doing something else! Ideally, share something different from the first post (e.g. if you shared a quote in the morning, share a link to your blog in the afternoon. If you shared a video in the morning, share a question in the afternoon, …etc.)
3. Engage on your feed.
Visit your home feed and review the latest activity from other pages. Like a few posts, share a few comments, and share interesting and relevant posts to your page, with your comment. Don’t spend too much time wondering if you’re saying the right thing, or if people will care about what you have to say. Make a short comment, have fun, and move on!
See also: Overthinking Social Media
4. Like new pages.
As you review your feed, keep an eye out for mentions of other Facebook pages that may be relevant to your business, but that you have not liked yet. Check out a new page, and like it if you like it! If it’s relevant to your audience, share the new page with your audience and tell them why you like it (use the “@” before the page name to tag the page).
The second 10-minute session – More of the same?
Schedule a second 10-minute session later in the day. This session should be similar to the first daily session, however you should give special attention to the new activity on your page. Make sure you acknowledge and respond to fans who commented on your posts, and keep the conversation going!
Using Facebook for business doesn’t have to be complicated or time-consuming. As you grow your audience on Facebook, it gets easier and easier to gain new exposure and new fans, because your engaged fans promote your page to their networks. As you further develop your Facebook strategy, you can allocate more time to increase your results, or consider outsourcing a social media manager for Facebook!