“The Holy Grail (that is the Brand) lies in something in which you create intangible value that then becomes tangible. A brand is trust”. BrandWeek Magazine
It’s so true that value always begins with the intangible… think quantum physics and the ‘Law Of Attraction’, popularized over the last 10 years. Your brand is just this… a situation where you have the opportunity to create extremely cost effective intangible value, in the form of YOU inc. and what you have to offer to assist others to:
- Achieve their goals
- Be happier
- Overcome an obstacle
Once you realise what the intangible value is within YOU inc., you must expose it, and grow it and protect it, all the while ensuring that ‘IT’ (the value) is recognisable, trustworthy and desirable to others.
This intangible value that you offer soon becomes tangible for those who trust you, engage with you and eventually purchase from you. The intangible value of your ‘brand’ also becomes tangible to YOU in the form of revenue and an increased following and client base. And so the cycle goes. Can you see why you need to build a strong personal brand and NOW?
When defining your online personal brand, give thought to:
- Your Audience : Similar to a target market in corporate branding
- Their Need
- Comparison :Who will your audience compare you to?
- Unique Strengths : What do you bring to the table that is unique? What are your brand promises?
- Reasons Why: Why will your audience believe you can deliver on your promise?
- Brand Character: What is your brand personality? This will be an authentic reflection of YOU!!
Brand development is pivotal to the success of ANY business, offline or online. Have fun with it.
www.SpunkeBusiness.com is a free membership site and one stop shop of developing your personal brand and building a sustainable online business. So get on over there, sign in and take advantage of the Spunky resources Justine and Juli have put together for you..
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