For business owners who have little experience marketing online, there are 2 options: 1. Tackling the learning curve and acquiring the new expertise necessary to carry out the tasks yourself, or 2. outsourcing.
Of course, most business owners end up using a combination of both. Our experience tells us that the biggest mistake is to apply tasks without adequate knowledge. Acquiring that knowledge and experience will always require an investment in time, effort and money. Your decision to outsource some of the process, or the entire online strategy, will depend on how much you are willing to invest in developing the skills yourself.
When, What and How Should You Outsource?
Automated services or systems. If something can be automated without hurting your business there are often systems available. Tools such as social media managers, email autoresponder services, or other automated marketing systems are all valid options. Use automated services that will improve your business management schedule and customer experience.
Expertise. If you have no clue how to do something, outsource it! There will be things that you have no interest in learning, or some other strategies or processes that are simply too complex (some technical knowledge for example, or even business planning or strategy). You should always outsource to allocate your time on your areas of expertise (i.e. don’t waste your competencies!). Respect your limitations and hire professionals to get the job done right, within your budget.
Cost-Effectiveness. If it’s more cost-effective to outsource, consider that option! DIY can not only be time-consuming, it can also be more expensive. By the time you get the resources, programs, or software you need to do complete the task, someone else could have used their own tools and resources to do the job for you. Outsource to save money. Let your online marketing agency use their own resources to do the work, so you don’t have to invest in getting the resources for yourself.