Google offers many tools to help market your business online. In this post, we’ll give you an overview of 10 Google strategies you can use to promote your business online and allow more customers to find you!
Your Google+ Profile serves as your online personal profile. This social network can be compared to popular social networking sites such as Facebook and Twitter. But unlike more prominent networking sites, Google+ is more visible in search engines (Google likes to promote it’s own resources, and the people using them!). Having a Google+ profile will allow you to share personal and professional information, to share content and engage your network, as well as use other Google resources such as a Google+ business page.
Google+ Page offers more to promote your business than what your Google+ Profile is capable of. With this option, you can share anything to an audience; promote your business by embedding the +1 label your site, blog, or page for everyone to recommend it to Google; and measure your pages progress. As for your Google+ Profile, you can find content to share, comment and interact with customers and other professionals in your industry.
This has to be one of the easiest ways to get found on Google. With Google Places, you can create a simple business listing based on your physical location. Listings on Google Places are often prioritised in Google searches, giving your business great exposure to your local market. You can easily create a profile using your existing Google account, add photos and description, and incorporate Google Maps to get found easily!
Google Rankings via SEO
Applying search engine optimisation or SEO strategies on your website, blog, and social media profiles will boost your rankings on Google’s search results for your targeted keywords. SEO is a complex strategy that involves keyword research, on-page optimisation and off-page optimisation (which involves creating backlinks to your website). While having a well-designed website and applying simple SEO strategies yourself on your blog or website will help improve your search engine rankings, it’s always a good idea to consider using professional SEO services.
Social Media and Google Rankings
Social media is the second highest source of traffic after organic results from search engines. Being active on social media, creating ‘social buzz’ and engagement, as well as having optimised social profiles can actually be used to boost your rankings in search engines, particularly Google. Posts shared on Facebook, Twitter, and Tumblr will be picked up by search engines and appear on search engine results (SERPs), based on specific keywords. Thus, you can boost your exposure on Google through social media marketing!
By advertising through Google Adwords, you can reach out to millions of people on the internet, by targeted specific keywords and locations. You may hire an Adwords expert to setup your campaigns or learn how to create your own advertising campaigns. You may create ads to be shows on Google’s search results pages (in the ‘Ads’ sections at the top and on the right), or on advertising space offered by other websites. By targeting the right keywords for your market, within the constraints of your online competition and budget, you can develop effective ad campaigns with low ‘Pay Per Click’ costs and high conversions. Managing Google Adwords campaigns requires skills in keyword research, sales copywriting, split-testing, analytics and budget management. So before you start spending your valuable marketing budget in Google Pay Per Click ads, consider outsourcing to a certified Adwords professional or getting the right training for yourself or your staff!
Google Adwords Keyword Tool
In order to find keywords for your Adwords campaign or search engine optimisation (SEO) strategy, Google provides a free keyword tool where you can search for keywords, get new keyword suggestions, and assess the search volume and competition. You may specify your target country, language, and user platform (computer/mobile). Keyword ideas will be sorted according to different categories including relevance, competition, monthly search (local or global and within Google only), ad or search share, and approximate CPC (cost per click). Adequate keyword research is part of any online strategy, particularly when it involves getting found on Google!
Google Analytics offers a free platform to track your online marketing return of investment (ROI). You can keep track of various platforms including content, social, mobile, advertising, and even conversion. With this user-friendly platform, you can measure your website traffic in detail, including the number of visits, source of traffic, page views, time spent on your site, organic traffic keywords, bounce rate, and visitor specific details such as language, demographics, computer type, browser, and more. To use this tool to the fullest, you can also set specific goals to measure the effectiveness of your various online strategies or marketing campaigns. The better you understand your traffic and the effectiveness of your online strategy, the better you will be able to refine your online marketing and improve your results!
Google and Blogs
Google love blogs. Google also loves fresh content, socially engaging posts, and keyword-optimised articles. Thus, in order to promote your business online, a blog will play a vital role. The more you update your website and blog content, the better you apply SEO strategies, and the more people talk about and engage with your content online, the easiest it will be for Google to index your content and deem it relevant and popular. Put simply, the better your content, the better your search engine rankings. Have a blog? Make sure you apply our 12 simple SEO tips for blogging.
Google and Videos
Notice that the Google main search page features tabs for Twitter and YouTube? It’s because Google loves videos, and owns YouTube! Google crawls video descriptions, tags (keywords), and other information. As for all content, using a search engine optimisation strategy for your videos will also help to rank your YouTube videos on page 1 of Google for your targeted keywords!
There you have it, 10 ways to make Google work for your business!
Are you taking advantage of all?
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