Grow your business with an online strategy
To grow your business online, you need valuable content to attract, engage, convert and retain customers. Your content marketing strategy helps you get found on search engines (Google) and social media (Facebook, LinkedIn, YouTube) by your target audience, build customer relationships and generate more sales.
Your online strategy should be inspiring!
Sharing your brand online requires a lot of transparency. ‘People buy from people‘ and your potential customers want to know WHO you are, WHY you do what you do, and HOW you can genuinely help them. To inspire others and build trust, YOU need to feel inspired! So how about creating an online strategy that can really align with your heart and purpose?
Can your online presence do all that?
With an effective content marketing strategy, you will:
- Attract more visitors through search engines, without the heavy advertising costs
- Have a website that is compelling, engaging and that converts
- Generate quality leads from blogging and social media
- Use email marketing effectively to build trust
- Develop automated online sales funnels to pre-qualify your clients
- Create and sell digital products and publications, on auto-pilot
- Expand your brand leadership, authentically and naturally
- Build strategic partnerships to gain more exposure
- Use a content recycling strategy to facilitate content creation
- Get support and build a team to implement your online strategy
Content marketing is inbound marketing. Consumers are choosing to approach you because you’ve marketed your products or services in such a way that they feel empowered to make their own decision. The era of pushing your products and services onto customers and coercing them into buying is over – consumers have become desensitised to traditional marketing (outbound marketing) and they’re not taking in marketing messages positively unless they feel in control.
Your online presence is only as good as your content. Your blog posts, articles, videos, e-books and social networking give real value to your online prospects. Your free content is the first step in your sales process, without feeling like one. It communicates your brand, expertise and value, and pre-sells customers. It generates leads for now, and for the long-term. It’s sustainable, authentic and powerful.
Get inspired about marketing online. You need a plan!
Welcome to SpunkeBusiness!
Is it time to get clear about your online strategy? With so many marketing strategies and resources available online, it’s important to assign your marketing budget to the options that will generate the greatest results in profits, brand awareness and business growth. How will you give value to your online audience? How will you build trust and attract the right customers? How will you implement your online marketing strategy, without feeling overwhelmed or under-resourced? You need a plan!
To make the most of your content, you need a clear online strategy. We create tailored online strategy plans to help you create content that attracts and converts customers online. We also show you how to get the support you need to implement and grow your strategy over time for sustainable results. Not sure where to start? Request a free consultation.
If you’re serious about growing your business online, we’d love to help you devise an inspiring and sustainable online strategy, and show you how to tap into available resources to implement it effectively.
Owner, Online Strategy Consultant